However, internet fame sleuths are not easily deterred. When Angelina Jolie’s daughter Zahara wore a white, gold-trimmed Grecian dress from Kit Vintage to the premiere of “Eternals” at the 2021 Rome Film Festival, hashtags flourished like cherry blossoms in April.
Ms. Goldberg said she appreciated that the Jolies came for a walk themselves. She wrinkles her nose a bit when working with celebrity stylists, who often want free items and can be stingy when it comes to sourcing credit. Either way, many red carpet regulars are indebted for their lucrative deals with fashion houses.
And yet modern designers regularly look to the couple’s offerings for inspiration, including John Galliano, whose brand the couple says is one of the most in-demand these days, more than a decade after he was fired from Dior after an anti-Semitic rant in Paris.
“He’s actually really, really nice,” Mr. Plotitsa said. “And we are Jewish.”
With sites like Depop and Etsy, a younger generation has bought into the idea that previously worn clothing is not gross or wacky, but environmentally responsible. Many roll their eyes at the insane markups from traditional wedding vendors.
A bride-to-be recently spent $600 on a simple silk dress from Kit that her artist friends could create a Burning Man theme on; another, saying “I just want drama,” splurged on an open-back iridescent “taffeta monstrosity” from Donna Karan’s fall 2005 show for his rehearsal dinner for $2,500.
To highlight these treasures, Ms. Goldberg said she “protested” the occupancy of the current store, in a historic building, after seeing a “For Lease” sign in the window.
“They were signing an internet cafe,” she said. “I was like, ‘Well, that’s not a good deal for you.'”
